Welcome to Oxus
Oxus is the ancient name for Amu Dariya, a river originating in the lofty Pamir Plateau in Central Asia and weaving its way through Afghanistan and eventually into the large Aral Sea in Russia. Legend has it that when Alexander the Great was conquering the world, he arrived at the Oxus and thought that he had reached India.
The Oxus River of the Greeks has been known to historical record for literally thousands of years. Its present-day name is the Amu Darya (or Amu river) and its course can be traced in any atlas. Turn to the map of Western Asia and find it: the river springs up in the Pamir mountains, runs west through what was once Baluchistan, and forms part of the border of what is now Afghanistan; here, along its banks, were once lapis-lazuli mines famous throughout the ancient world. It runs, gradually curving northward, between a desert marked Kizil Kum (or, the Red Sands) and another marked Kara Kum (or, the Black Sands). Along the way, it supplies irrigation-water for the ancient oasis kingdoms of Khiva and Khwarism. Eventually it empties itself into the southern tip of the Aral Sea.
Further Research: The Course of the Oxus River
The Oxus treasure is the most important surviving collection of Achaemenid Persian metalwork. It consists of about 170 objects, dating mainly from the fifth and fourth centuries BC. This was the time of the Achaemenid empire, created by Cyrus the Great (559-530 BC), when Persian control stretched from Egypt and the Aegean to Afghanistan and the Indus Valley.
The Oxus Treasure
There are very few facts or certainty attached to the story of the Oxus Treasure. The find spot for the Oxus Treasure is in doubt. There is no catalogue for the original treasure, and the historical facts surrounding the final collection of the treasure are few and far between. The story of the Oxus Treasure is perfect matter for a movie or historical novel. The back drop of the Great Game is a perfect one full of intrigue and political machinations.
The Oxus Treasure consists of 170 gold and silver pieces from Achaemenid Persian culture along the Oxus River. The Achaemenid Empire (c. 550?330 BCE) was founded by Cyrus the Great. At its height the Parsa Empire stretched from Thrace in Macedonia to Egypt to the Indus River. The empire reached its zenith under Darius I. The Empire’s borders waxed and waned until Alexander the Great finally murdered Darius III and declared himself the new leader of the Parsa.
Greek civilization owes much to the older Achaemenid culture. The artifacts of the Oxus Treasure are thus vital in charting the development of civilization in both Persia and Europe.
The story goes that the Oxus Treasure was uncovered in the Nineteenth Century. A group of merchants acquired the treasure. They were travelling on the road between Kabul and Peshawar when they were attacked by bandits who stole the treasure. The merchants later ran into Captain F.C Burton who was a ‘political officer’ in Afghanistan. Captain Burton somehow managed to recover the treasure from the bandits. In their gratitude the merchants sold Burton an item of the treasure which today is on display in the Victoria and Albert Museum in London.
This was not the end of the treasure. Burton no doubt alerted his superiors of the importance of the treasure. Most of the pieces now belonging to the Oxus Treasure were bought by the British in the bazaars of Rawalpindi and other cities in India.
Now most of the extant Oxus Treasure is on display in room number 52 of the British Museum.
The Great Game lasted from 1813 to when it dwindled out at the start of World War II. Originally the expansionist ambitions of Russia worried the British. They feared for the security of their ‘jewel in the crown’ namely India. The British sent many spies and pundits north of India to map the regions of Central Asia that were composed of many fiefdoms. The British fought 2 wars in Afghanistan to create a buffer state between British interests in the subcontinent and the rapidly expanding Russian forces.
In the end Russia got to Afghanistan and a shaky agreement set the Oxus River as the border between the two countries spheres of influence. The pact had the effect of shifting the Great Game East and West.
Perhaps the end of the Great Game can be seen as the Soviet Era control of Afghanistan and the American connivance to train the Mujahedeen who bought down the Russians but then morphed into the Taliban and Al Qaeda.
This website is not about the complex politics of Central Asia, the Persian Empire or the Oxus River. Rather this website is concerned with bringing the reader the best available information; it is designed as repository for information. We intend to contextualize and explain in order to let the reader gain a clearer insight of the issues involved. Unlike the Oxus Treasure we intend to bring all the pertinent pieces of the puzzle together. And rather than leaving them in a post colonial museum to share them with all.
Further Research: The Oxus treasure
The traditional format of publishing research to many outsiders seems to be the 200 page long PDF, they are often huge mountains of text with conclusions buried within sandwiched between appendices and references. It is of course difficult to present often complexed research and findings in an easy to digest format without losing much of the substance that supports the conclusions.
Many of course include diagrams and graphics as part of their reports in an attempt to make the information more accessible to those without specialised knowledge or qualifications in that specific area. After all it is the interests of all researchers to make their conclusions and work available to as many people as possible.
One of the biggest difficulties is that the skills needed to produce such format is often not available especially on smaller, tightly funded research projects. Can you expect a Physics researcher or medical student to be a master in graphic design or computer animation, it’s certainly a bonus to a project but overall unlikely.
Fortunately now there are many tools online which can be used to present information more accessibly than traditional formats. One of those products is Content Samurai which is video making software entirely stored online in the cloud. It’s fairly simple to use and can be used to create slideshow type videos which can be used to summarise or conclude research projects, here’s a quick demonstration of it in use.
There are limitations of course to using software like this to create presentations. The format is deliberately kept simple in order to reduce the knowledge needed to use the application. You cannot for instance produce advanced editing techniques or special effects beyond those hard coded into the application. However it should be noted that using existing content you can produce a professional presentation in video format within a few minutes. The video produced is perfectly suitable for direct upload to video sites like YouTube which is the perfect place to distribute to a wider audience.
Of course this format is never going to be suitable for publishing the bulk of research findings, the format is simply not able to deliver large amounts of scientific data for example. However for summaries and conclusions it offers people without video creation skills the prefect solution. It’s obviously worth investigating the variety of online slideshow makers which are available, as some are more complex and powerful than others. It’s likely you can find something that can be used by most researchers.
The Greek government is having to make some tough choices to survive with every penny spent being accountable to their Euro and IMF bailout partners. However it is a very short term and in many ways retrospective measure to start taking funds from educational and research budgets.
The money seizure was authorized in a crisis decree passed by the Parliament in a heated and intense session in Greece last week. The decree powers government as well as other state bodies that are local to transfer their cash reserves to the Bank of Greece to be able to cover pensions and wages of public sector workers. As Science went to press, it remained unclear when it will be taken and just how much cash will be targeted, but researchers expect the authorities to snatch resources set aside to buy overheads. These amount to as much as 20% of the worth of grants and purchase expenses which are not covered by research bureaus and temporary staff in addition to utility bills.
“We do expect a reasonable deal in the on-going discussions for the Greek debt is likely to be reached shortly, by the end of June,” he said in an email. “Subsequently this measure will likely be waived.”
To decrease the amount of confiscations, many research workers are anxiously changing or spending as much of the overhead reservations as they can, in a few instances by stocking on consumables and paying Ph.D. pupils’ wages for several months in advance or investing in such technology or software like these. “I ‘ve little doubt that the substantial activity in concealing research funds in the authorities might be under way,” says Costas Synolakis, a marine scientist now in the University of Southern California in LA.
On another front, researchers and educational reform will also be fighting the authorities declared without public consultation on 17 out of the blue. The reform entails fighting universities’ governing boards, removing present rectors, and giving pupils a sizable share of the votes to name rectors that are new. As a result, it overrules many changes brought in by an 2011 law that sought to restrict the powers of administrative staff and pupils.
That earlier law activated tremendous student demonstrations and proved highly contentious. Nevertheless, parliamentarians approved it by a big bulk and it was seen by professors as a confident part of lessening the ability of political parties. “Since the 1980s, university managements are voted, not on merit or administrative art, but on party qualifications,” Synolakis says. In effect, he maintains, the most recent reform–expected to be voted on by Parliament inside the the next couple of weeks–will “transfer Greek higher education back about 30 years.” Other scientists are likewise essential. He adds that it also fights electronic voting in university elections, which, he says, may enable pupils intimidate voters and to steal ballot boxes, as they’ve done before.
The brand new law also seeks to alter functions and the makeup of the National Council for Technology and Research, an 11-member panel that advises the authorities on financing and the business of research. This, also, has proved contentious.
Regular as clockwork, every year brings about a rite in Research Universities that is dreaded by certain Assistant Professors on the Tenure Track. Welcome to the Tenure Review process, a rite wanting to gain the ‘Holy Grail’ of tenure and the associated permanence at their universities of the employment contract. Originally conceived as a way of guaranteeing academic freedom, the advantages and disadvantages of the tenure system are endlessly debated by both academics and non-academics alike.
Regardless of one’s perspective of tenure, the critical success factor for the tenure process in most schools is research. Most universities aspiring to the more lofty strata of the rankings system put a massive emphasis on research-all kinds of research, whether funded or released.
A recent BusinessWeek interview with Drew Faust, President of Harvard University (Businessweek, 12/10/07) along with a follow-up public letter by several eleven public university provosts testify to the strength of emotions that research evokes in academia and also the competition which exists between universities. In 2006, over $47 billion was spent by universities on research and development (NSF, 2007), while competition for top journals was more extreme than before. If you want to access these reports, they are available to US readers free of charge or internationally by using a US proxy service like this.
In this competitive research climate and culture, there’s a marked contrast between high-flown research ideals and also the actions of research itself. Despite progress and computerization of the tools and increasingly advanced methodologies, there have not been comparable advances in the organization, reach, and range of research collaborations.
One would find his/her collaborations to be mainly local, upon scanning the curriculum vitae of a professor that is typical. Quite simply, most research professors compose grant proposals and articles with other professors who they already know. Included in these are graduate students and their colleagues down the hall, and previous co-workers or professors from their own doctoral program. Just in rare cases does the set of collaborators expand to incorporate other research workers they may have encountered at seminars.
Thus, when there is a researcher midway throughout the planet with strikingly similar research interests, regrettably, there is scant hope of the research professor ever actually working with her or him. Even if the initial researcher is not unaware of the other researcher through bibliographies, there is no simple ‘social’ means of connecting, short of directly e-mailing or calling. Of course, few professors initiate contact in this manner. Maybe they think the other researcher might not be amenable to work with them, or perhaps they need extra information about the researcher and getting this could be too boring. Most commonly therefore, it is only better to go with the ‘known’ quantities of reachable colleagues in what could be called “cooperation of benefit”.
So the obvious questions to ask are: can the action that is Web 2.0 toolset for academic research what are the tools that might facilitate this transformation? and what it’s done for social and business networking, Millions of previously unlikely business and social relationships and opportunities are created through such tools as Facebook and MySpace (social relationships), and LinkedIn and Ryze (business networking). Thus the question of the potential of Web 2.0 technologies is a useful one not only for universities looking to add to their arsenals in the research “arms race”.
What would a Web 2.0 portal look like? What tools might be on offer? What changes will be required in the mindset and practices of today’s academic research workers? Is there appearing tools in this class that may foretell the future for the actions of university research in the long run?
Web 2.0 portals for academic research workers must contain elements from the sphere of social networking. These would contain searchable professional profiles, newsgroups, and assorted way of communication, like instant messaging. Business networking tools might also contribute meaningfully through their approaches to contact management, referrals, and communication, to portals for research collaboration. In addition, while their knowledge taxonomies for classification of businesses and are somewhat rudimentary, these concepts may be useful in arranging the much more profound knowledge taxonomies crucial for the research communities. Maybe afterward, instead of collaborations of convenience, researchers might transition to global “cooperation of chance”.
While still inside their infancy, Web 2.0 research portal sites are sure to become important tools in the never-ending research “arms race” that characterizes research universities. They provide the advantages of collaborative international research – more extensive and better -fitting international collaborations, better-quality information for researchers, improved content for research papers and grants, and increased quantity of publications and grant proposals. Put simply, Web 2.0 tools could bring about a complete transformation of the practice of research and with it, major productivity gains.
Modern Web 2.0 research portals such as this enable researchers to collaborate on the site itself, handle actual documents and also network with co-workers and other potential research workers. It enables powerful web-based the categorization of results as well as searches into personal taxonomies.
The portal site uses their research interests and abilities as well as complete knowledge categorizations for categorizing users, which translates into having the ability to find research collaborators that are ideal with truth. It employs skilled article postings, sites, forums, advanced project management and news feeds of the latest research news. Moreover, it integrates specialized research tools that professors use most frequently, including survey creation/deployment tools, citation tools, bibliography direction and others.
These brand new web portals seem to point to the way. As traditional as the academic research culture may be, it appears unavoidable that universities will ultimately embrace the sea change brought about by the Web 2.0 paradigm. The challenge for Vice Presidents, and Deans, Provosts of Research is rapidly embrace these tools for the substantial increases they are able to bring to university research output and the best way to alter the research customs that is present. The entire world is flat and new synergies from international collaborations can’t be discounted. Certainly the early adopters will have the potential to advance their research rankings by investing in Web 2.0 toolsets for their research workers. In any event, the influence of Web 2.0 on academic research will be exciting to watch over the next several years.
A scheme to match dementia researchers with members of the public who are not unwilling to take part in studies continues to be launched. The phone and on-line service in Scotland England and Wales helps people locate the endeavors that most suit them.
It is financed by the Department of Health and NHS England. Experts say a deficiency of access to volunteers has hampered vital research into the illness.
We want lots of people signing up in order to get the right people for the right study at the right time
Carer, Sue Boex
More than 850,000 people across the UK. are affected by dementia
According to government figures, fewer than 5% of people with the condition now take part in studies.
Researchers are calling for patients, carers and anyone over 18 who is thinking about participating – whether dementia has changed them or not – to sign up.
People give permission for scientists to contact them with studies that fit their profiles by registering with Join Dementia Research.
Jobs vary from trials of dementia treatments that are new to surveys looking at how you can improve patients’ quality of life. There is no duty for individuals when they want to and volunteers can opt out.
‘Special criteria’ The scheme has already been piloted across north London for the last six months, with more than 1,600 folks signing up to show interest.
Studies have been participated in by some 200 so far.
“We know there is a strong desire from the general public to play a part in dementia research, but until now there hasn’t been an easy and co ordinated way for individuals to register their interest.”
Sue Boex, among the carers who helped design the initiative, said: “This is a really exciting initiative and one we really need people to get behind.
“Because studies have quite specific criteria, we want a lot of people signing up to be able to get the correct people for the proper study in the correct time.”
“Growing the number of willing research volunteers may help push forward research to make advances in treatment, prevention and care.”
Join Dementia Research is a cooperation involving the National Institute for Health Research, Alzheimer’s Society Alzheimer’s Research UK, Alzheimer’s Scotland and UCL Partners.
BRUSSELS–Bulgaria and Hungary are the first E.U. member states to enlist the European Commission’s help to reform their research policies. The two Eastern European nations will receive guidance from external reviewers as a piece of the commission’s new Policy Support Facility (PSF), declared here yesterday.
For registering for the scheme the countries were praised by moedas. “Having a [science] minister [who] says: ‘we’re committed to doing the reforms, please include independent experts and tell me if I’m doing the best thing’; I think it requires a lot of bravery,” said Moedas, who presented the strategy with Bulgaria’s science minister Todor Tanev.
Bulgaria has requested “peer review” and advice in three policy areas: public funding of research, science professions, and knowledge transfer from academia to business. The commission has collected a number of five external reviewers and five “peers”–senior government officials involved in research policy within their particular state. The panel, headed by Luc Soete, rector of Maastricht University in the Netherlands, will conduct state visits in April and June and is anticipated to provide recommendations by the end of July.
This type of exercise is not completely new: there have been reviews of national science systems before, through consulting companies or the Organisation for Economic Co-operation and Development for example. But Soete says PSF could carry more weight if its recommendations are linked to the European Session, the annual evaluation of financial reforms in member states of the commission. Presently, the commission’s prescriptions focus mainly on budget area, but armed with the reviews of PSF, it might make more powerful recommendations about research and initiation reforms. (All member states have signed up to align their policies under the European Session, but its recommendations remain nonbinding.)
The commission has consented to prepare the ground to get an identical exercise in Hungary after in the year. Other nations, including Poland and Italy, have expressed an interest in setting their research policies beneath the microscope too. “The countries that feel the most powerful pressure as being underperforming [will] be the first to rap on the door,” while other nations “wait and see,” Soete says. Nonetheless, “I wouldn’t be surprised if many nations took advantage of this” eventually, he adds.
Authorities who use PSF will also have the ability to get practical assistance from your commission officials to roll out reforms.
There is a sense that technology education has always been playing catch up in Ireland, and a new piece of research suggests that this isn’t changing. Although there is a proposal for introducing a coding element to the computer syllabus, there’s still a very long way to go with no clear defined national strategy in this area.
The problem is that technology changes much more quickly than any other subject area, people in the workplace have to adapt all the time. However without a very dynamic and clear strategy it’s easy to get left behind. A research team at Oxford University recently analysed more than 700 different occupations to see how many of them could be automated. The conclusions were startling with an estimated 47% of jobs being at risk simply from technological developments over the next two decades.
The study didn’t just highlight the obvious manual jobs either, many of these roles were high paid, professional roles like accountants, lawyers and doctors. This is why it’s essential that any population has high technology skills in order to be adaptable to the requirements of a modern day workplace. This is simply not happening in Ireland where the gap in technology skills and requirements is growing everyday.
Although children are adept at using technology in their everyday lives, their knowledge is often limited to users. Many of us may use things VPNs like this page illustrates, but how many of us really understand the technology that we’re using. The problem is that our core education and curriculum is still being taught as if we were in the 20th century.
The future employment markets will be centred around people who have high reasoning and creative skills, such tasks are normally something that computers can’t manage well. The area of ‘thought’ that is resitant to computer based automation is ironically called ‘computational thinking’.
Many big firms and higher education establishments feel that computational thinking is the fundamental skill which will be required by everyone in the modern world. It’s the skill that build on automation and allows humans to maximise their potential by utilising their creativity whilst machines grind out the mundane.
The primary purpose of research would be to enlarge person’s knowledge instead of to create or devise. There’s totally no apparent commercial worth of its own result.
It covers studies can create results that are significant. Included in these are the isolation, purification and tremendous scale end product of antibiotic from maybe an anticancer compound from your plant infusion or your form of bacterium.
In the field of medicine, used scientific studies are popularly called translational research. It plans to provide likely prophylactic, diagnostic or treatment strategies. These studies enterprise is called to make drugs, technologies and strategies intended for treating and preventing disorders. It truly is particularly useful in the search for getting strategies for HIV, cancer and cardiovascular diseases.
The scientific community was created for translational research. They’ve identified the condition to change from preliminary research to applied research. The chance gains are undeniably never-ending. It might be anticipated this tendency will solve overpopulation, international issues pollution and disorders. Because of the possible gains, researchers and policy makers are putting lots of money to improve this form of research.
Anonymity is obviously an issue in all aspects of research, in particular in market research or medical research where confidentiality are important. For online research, it’s vital that no logs or records are kept of connection data – a useful site for web anonymity is here http://www.anonymous-proxies.org/. This enables the user to ensure their own anonymity by using a VPN or proxy to hide both their location and IP address.
But this new practice presents an excellent deal of talks in the scientific community. Can applied research be fully broken up from investigation?
In the above mentioned case of a puzzle bacterium, advice was supplied by basic research on the classification, morphology, metabolic reactions, and biochemical goods in the organism. Because of the info provided by preliminary research, it turned out found out that an antimicrobial material is produced by the microorganism. Employed research would subsequently isolate, characterize, analyze the effectiveness and security, subsequently create the antibiotic on the huge. Investigation answers the questions that are crucial.
Issues in Translational Research
Scientists credit the success that is small on its failure to blend lab with clinical tests. Scientists rationale that it being successful, it may need research that is continuing both in the practice in addition to the lab. As lab established study or research is called “seat” research, clinical study is called “bed” research. Translational principals are a “seat to bed” research.
There is no doubt that demand for private browsing applications, encryption and other anonymity devices is growing. There are many reasons, of course the revelations from Edward Snowden has fueled a lot of this. People across the world (and many governments I suspect) where shocked at simply how much surveillance was actually going on.
A recent survey that was released by Pew Research found that over 90% of adults believe that consumers have lost control of how companies collect and utilize their personal data. When asked about social networking, more than 70% cited concerns about Governments and other agencies being allowed to access information shared here without any permission.
In the democratic nations, of course the market has reacted, there are are a huge number of applications like TOR and websites dedicated to anonymous communication – http://www.onlineanonymity.org/. Sites like Facebook will be facing a huge dilemma as the demand flies in their core requirement of using real identities. Their founder Mark Zuckerberg once famously lambasted using pseudonyms, suggesting a lack of integrity if you would post without using your real identity.
They are beginning to change that stance, recognizing the real danger to their existence. If people’s concerns keep growing, if the abuses by big business and government keep increasing – nobody will want to use their real identity anywhere online. They have introduced anonymous chat rooms which utilize TOR and you can expect more to follow.
The problem is that there’s little in it for the individual for using their real identity. There’s plenty of course in it for marketing companies and social networking firms who love real data, and real contact details. However when only risks and privacy issues can be seen from the user’s perspective – you can see why people are seriously starting to hide their identities.
The free market will eventually dictate which way this goes, companies need to start being much more open about how they use our data. At the moment most of the benefits seem to lie in remaining anonymous, whether that’s simple peace of mind or having the ability to hide your location so that you can watch Hulu online from Canada or perhaps UK TV in the USA by using proxies and VPN servers.
People will always need the ability to express themselves anonymously online, free speech will not flourish if there’s a risk of legal action or Governments monitoring us when we’re online. Obviously there are caveats, people always raise the fact that people are more responsible in their opinions online if they can be traced back which is of course true also.
This month will see the release of the 2014 Research Excellence Framework results, this day will see the eyes of the world’s research evaluators looking this way.
The REF is an initiative across the UK designed to assess UK Higher education institutions specifically for the quality of their various research projects. It’s not the first year, in fact an assessment of academic research has been completed in the UK every five years since 1986.
This is no meaningless research either, the results of these assessments are used to allocate funding based on the societal impact of research. No other country, except briefly Australia who conducted an initial pilot study, have attempted such an exercise.
However the Australian study did come up with some useful ideas and findings too, so it’s worth considering both approaches. One area that was highlighted was the subject of Time Lags, simply put does some research simply take longer to prove it’s worth? The benefits of research are difficult to measure anyway, but obviously some research will take longer to show real benefits to society. It’s essential for meaningful impact assessments that enough time is allowed to pass to measure whether any meaningful benefits have occurred.
Both the Australian and UK studies have tried to cover the two important perspectives in research – charities and industries. This was largely done by selecting different assessors from each of the areas in order to allow a fair contribution of views. The balance is difficult to achieve and the subject of this proportion has been proposed for future research.
Both the studies have been covered by domestic media, primarily the press and national broadcasters, these programmes can usually be picked up on their online archives – this is useful for Non-UK viewers.
Of course many will feel that by far the most important aspect of this research is to assess the overall quality of the research looking at factors like case studies, written content, reports and conclusions. The study is to assess the quality of the research not the findings themselves. Much can be learned from looking at research from this specific perspective.
Universities all over the world have often come under criticism for the subjects they research. How often have we seen a huge piece of research being unveiled whilst onlookers decry the necessity of it taking place. Well the Dutch, State Secretary of Education has announced that they intend to allow the Dutch people to actually have some say in what the country’s Universities research projects involve.
The Minister announced that a select number of social issues will be chosen by the population to be research topics. The agenda for research is normally drawn up by Universities, colleges and business – there is consultation with other groups but they have limited input. Support for research is therefore needed from the community so it makes sense to ask their opinions.
It’s an interesting concept, but in some ways quite confusing. It suggests that perhaps there’s a big problem in the current method of research. Although there are always the odd strange research project, there’s little evidence of any huge disconnect between academia and the public.
The coordination for the process lies with the NWO, the organization that annually distributes 650 million euro in research funding. The universities will also get an extra 50 million euro, which should be used to bring in more research projects from Brussels.
According to Bussemaker and Dekker, the research agenda is also required to meet the growing international struggle to maintain knowledge. There is increasing competition among businesses for scientific talent and research laboratories. Additionally, citizens are becoming more involved in the production of new knowledge.
It is expected that these new developments will link in with increased online courses and interaction between citizens and academia. It is hoped that it will open a new era of successful research projects in the Dutch education sector. It already has a great reputation and their reports are often released by European media sites especially from national broadcasters like the BBC (for examples check out the BBC iPlayer application which can be accessed globally using this method).
Is a writer, columnist and broadcaster mainly online. For further examples of his own research products please check out samples here.
The BBC, the UK’s national broadcasting firm is funded in a very particular way. Every UK citizen who owns a TV set must purchase a license which is used to fund the corporation. Many people argue about this and dispute the need for such forced payment, but few will argue with the quality of programmes that this produces. The BBC is world famous for producing the very best quality in entertainment and as far as TV goes, arguably is the world’s premier broadcaster.
Of course not having to rely on advertising is a huge advantage when you’re a broadcaster. Not only do you get much more editorial freedom over your content, but obviously watching TV without an advertisement every few minutes is a much more pleasurable experience.
However research suggests that this situation needs to change, due to the changing viewing habits. The stark figures in this report suggest that youngsters between the age of 11 and 15 watch less than half as much TV as their parents. If this trend was to continue, the BBC may struggle to raise it’s funding from licenses, as many people will simply not need them.
The problem is linked to the internet to some extent, firstly obviously children now spend much more time watching videos and media online. However in addition, even to watch the BBC online you don’t actually need a TV license currently – even those people abroad who use a proxy can watch it free – check here for the method people use.
At the moment in the UK, over 500,000 simply watch the BBC online using catch up features within BBC iPlayer – they also avoid the requirement of buying the annual TV license. Who knows how many people watch from abroad although it’s technically not allowed.
The fact is that TV viewing habits are changing and the funding model that has worked for decades is likely to become unsustainable in the future. There’s no question that the BBC’s funding is going to fall over the coming years if the status quo remains in place.
Today’s children are the license fee payers of the future and at the moment the internet is supplying more and more of their entertainment. Whilst you can also get the BBC online plus all the commercial UK stations through the internet too. These are also accessible from abroad as well, this page shows how to access ITV player from the USA for example.
Every single brand, every firm and each sector is ultimately influenced by public opinion. But it’s your target audience’s opinion about the best way to run your company that shows that finding the truth is the essential goal of market research. Businesses seeking direct consumer feedback frequently use common demographics within their economical and advertising research. Some areas are obviously more sensitive to this sort of demographic data, for example computer software like these proxy tools – here are much less effected than perhaps local services. Prioritizing and identifying important demographics can enable you drastically enhance your organization and to increase your research initiatives.
Demographic profiles provides a great means of identifying which part of the populace will be a likely goal to get a specific service or product. Also, they are able to give a clear view of consumers when it comes to pros and cons perceive crucial brands. Finally, these penetrations could be used to boost sales for the firm sponsoring the research.
Numerous variants could be placed on a demographic profile. Demographics that are common include age, sex, income, schooling, freedom, environment, and technological understanding. No matter exactly how many demographics are being quantified, the aim should be the same: to identify your objective. Demographics could show not only what makes your consumers tick, although who they are. Since demographics – like tendencies – often change over time, it is suggested to run demographics-established research on a routine or semi-routine basis.
All marketing research services needs to be subjected to extensive evaluation to be able to assess what’s effective and what’s not. This applies to demographics just as much as another part. When developing a demographic profile, it is necessary to target groups in the beginning which are probably to be brought to the service or product in question. Among the best ways of identifying a specific group is a survey, which may take the form of omnibus or a custom (shared) poll submitted into a cross section of a population that was given. The marketplace audience identified as well as the survey was conducted, marketing efforts can be concentrated within an much more effective and timely fashion.
That demographics make up an important part is not unclear. Partnering using a market research service that can really understand your organization is critical. Research meet your own organization ‘s needs will be customized by a credible service – frequently by emphasizing and identifying your target audience’s requirements. It’s often crucial to the success or failure of any piece of advertising or marketing – try and sell a tool specifically designed to be used to access the BBC from the US like this in the United Kingdom and it will fail spectacularly. Perhaps an extreme example but a very pertinent one.
It ought to be the rewarding and most satisfying piece of work – a student’s first project. More times than not, yet; preparation, carrying out and writing up research, be it job, dissertation or a thesis becomes a wellspring of great anxiety and worry for a lot of pupils.
Within my ability as a research manager, especially bearing this particular at heart I put the following guidance notes for my pupils, which I trust you may not find useless.
Oftentimes the primary thing you will be requested to do would be to submit, or in minimum think about putting together a job/research proposition. Any general thoughts at this point, you have will likely be too obscure or overly comprehensive.
The great thing about putting together a project or research proposal so shortly to the method is that it’s going to make you refine your thoughts earlier as opposed to after. What follows, was made to get you considering the crucial phases that were first in the research procedure.
Phase 1: Developing a focus in just a broad area of interest.
This phase of the research procedure presumes you have an overall research notion at heart. I can not emphasise because it actually will discover finally you do and how easily your research goes.
That practicality and values should be considered in developing your focus of inquest recall.
Another good thing about narrowing your focus is when running your literature review you will possess a structured search strategy in place. It may seem obvious but having a definite idea about what to search for will save you energy plus precious time.
Most subject areas may have an established system of research, unless you happen to be studying something exceptional. In such instances you must familiarise yourself with the conventional/classic studies in the area, in addition to the research that is most up to date.
The primary strategy to show and keep your focus of inquiry will be to develop suitable research questions or hypotheses. There are not any hard and fast rules about what makes up a great research question/hypothesis. However, there is a practical guideline that you will be able to offer an obvious justification for the question/prediction being modeled.
Basically you have warrant each research question/hypothesis in turn’s inclusion and to take it. By The Way, you need to be able to offer the same reasoning for the research).
Developing research questions that are clear-cut and easy doesn’t mean you can’t undertake research that is advanced. You’ll learn should you be to the correct path if you answer these queries, and can ask yourself.
- What am I expecting to investigate in the length of my research?
- What’s the thinking behind the research questions/hypotheses of my study?
- Am I able to get an extensive range of background stuff?
- Can it be comparatively uncomplicated to gain access to my target public?
- Am I on ethically safe ground?
The very best guidance I can provide you in the initial phases is to remember to get it right before you begin. keep it straightforward and be realistic. Recall research is a procedure, and you may be evaluated how good that procedure is undertaken by you.
Citation Source: http://www.youtube.com/watch?v=R2wPPJ7T64w
It sounds quite simple and actually just common sense, keeping up to date with all the latest health research particularly with regards longevity and apply to your own life. However it’s actually much easier said than done, much like trying to apply the latest dieting method to lose weight.
You could happily read some piece of health research, apply it rigidly to your life and suddenly find it’s been at best worthless and possibly harmful ten years later. For anyone who follows health research it’s actually quite common to find reports and findings routinely contradicting each other.
The latest to appear in this category is the latest research with tells us that all all our effort in trying to avoid salt to reduce blood pressure has been completely misplaced. A US research team have concluded that it is high sugar levels and not sodium levels which causes your heart rate to increase and blood pressure to rise. Which is of course completely different from the guidance we’ve had for many years urging us to avoid salt at all costs.
They suggest that restricting levels of sugar to between five and seven teaspoons a day is a much more effective strategy to reducing the risk of strokes and heart disease. The research focused on a large group in France, nearly 9000 adults and found no link at all between slat and high blood pressure. Although obviously there are probably lots of other factors in pay here, particularly to the French diet which is traditionally a pretty health one and also the consumption of red wine will hopefully be a factor to us wine drinkers.
The worry is that the diet of a typical French adult is probably very different in many ways than that of the average American. A visit to a typical French restaurant and an American one would instantly highlight the huge difference. Or perhaps spend an afternoon watch American TV for food adverts online using this neat little website for example. There are almost certainly a huge number of external factors affecting this research and although it was published in the American Journal of Cardiology, you would be right to be cautious before shoveling huge amounts of salt onto your food.
You don’t have to look far for an expert to criticize this report, one leading cardiovascular expert in the University of London suggested that the evidence was incredibly weak. He also pointed to decades worth of research and evidence demonstrating that there was a strong link between salt and blood pressure.
Here is the first in a series of reports about women in leadership roles. The first one is in response to some interesting research into the number of women who have high level roles in British Television. It was commissioned by Directors UK and they looked at over 140 of the most popular shows on British Television. I did wonder if this was the best approach, but I guess it depends on what you’re focusing on – if it’s just women working in British Television then perhaps this would skew the results (perhaps men are better directors?).
In any case the study shows that nearly a third of these have never employed a female director. Taking this statistic further, the numbers of women directors has fallen over the last couple of years too. The episodes studied were generally the multi- episode ones and run across a variety of genres. There were only about 20% of these shows which employed an equal number of female and male directors. Directors UK pointed out that this wasn’t due to lack of talent as their membership is about 33% female. This again seems a confusing conclusion to reach after all simply being registered with an organisation does’t necessarily imply talent?
Again more statistics that could be misleading – 28 shows were highlighted that hadn’t used a single female director – Benidorm, The Inbetweeners and Luther to name some of the most famous ones. This could be significant but would need more research – perhaps these were inspired and brought to the market by specific groups (who perhaps happened to be male?). Another finding was that many of the longest running shows had only 5% of episodes directed by women – again is this necessarily deliberate? For many people who watch UK TV abroad, including Asia and Middle East – these figures would probably be spectacular.
Some of the report suggested that women were more likely to be directing shows about health, food or home issues. Is this deliberate gender bias or stereotyping – is it perhaps women applying for these roles out of preference or maybe their background complimenting these subject areas?
The report’s finding were described as ‘disappointing’ by one female director who read an early copy of the report. However we at Oxus Research found the report to be a bit too keen to jump to gender bias and discrimination conclusions. It could well be that these do exists in these areas, but the numbers involved are very small and the roles quite specialised – there are not that many TV directors of either sex.